Negative Keywords List

Negative Keywords List

Avoiding Job Seekers
Prevent your ads from appearing for common employment and career-related searches:
career
careers
employment
hiring
intern
interns
internship
internships
job
jobs
recruiter
recruiting
resume
resumes
salaries
salary
Reference Keywords
Don’t waste money on people looking for information that is only loosely related to your products/services or industry:
about
definition
diagram
example
examples
history
map
maps
sample
samples
what are
what is

No Research & Stats
Assuming you have a limited advertising budget, avoid people doing research, and make sure your are using your advertising $$ to generate sales and qualified leads:
association
associations
book
books
case studies
case study
guide
guides
journal
journals
magazine
magazines
metrics
news
research
review
reviews
statistics
stats
success stories
success story
tutorial
tutorials
white paper
white papers
We Don’t Provide Education
Prevent your ads from being shown to people looking for classes and education:
class
classes
college
colleges
course
courses
education
school
schools
training
universities
university
No Bargains
These negative keywords will help if you are positioned as a premium provider. If you do want visitors for these keyword concepts, create an additional campaign or ad group to focus on these discount concepts, and specifically bid on keywords that contain these words. And then make sure to add this list of negative keywords to the campaigns or ad groups that do not target the discount audience:
bargain
cheap
clearance
close out
close outs
closeout
closeouts
discount
discounted
free
inexpensive
liquidation
odd lots
overstock
remainder
remainders
Avoiding Price Shoppers
You may want visitors to your site looking for pricing and/or quotes, but if not, make sure to add in these words as negative keywords to avoid prospects who may be more concerned with price than with quality or service:
price
prices
pricing
quote
quotes
Avoiding DIY
In many industries there are “do-it-yourselfers” or hobbyists who are searching for information on how to take on a project themselves. It’s a good idea to screen out this audience if you do not cater to it:
craft
crafts
create
creating
hand made
handmade
home
homemade
how to
make
making
Selling Commercial Software
This is a tricky one. If you are a company selling commercial or enterprise software, a) you are likely to want to avoid the thousands of software developers who are looking for free resources, and b) you want to avoid confusion with consumers looking for tools and home-use products. Use this list as a starting point, but also brainstorm and use keyword suggestion tools to find potential negative keywords that are specific to your software space:
burn
burner
cd
code
community
desktop
developer
developers
disk
download (if you don’t have one)
downloads (if you don’t have any)
dvd
error
file
files
forum
free
freeware
game
games
gnu
hack
hacks
libraries
library
microsoft
open source
public domain
retail
retail
retailer
retailers
shareware
shortcut
shortcuts
template
templates
tip
tips
video
windows
Manufacturing & Industrial
This is a very broad list of words, covering many different concepts related to manufacturing and industrial companies. Use this list to start the process of generating negative keywords specific to your industry, product lines, and business model.
antique
consumer
export
exporter
exporters
hobby
import
importer
importers
measurement
model
models
regulations
rent
rental
repair
repairs
retail
retailer
retailers
rules
safety
specifications
specs
standards
store
toy
toys
used
vintage
Product Materials
Obviously not all of these materials will apply to one business. I created this list of product materials as a reminder to screen out searches for product types that a company does not offer. One might wonder if it is OK to not screen for these in the hopes that someone will search for one type of product, but be convinced to buy a different type once they see what is available. Most B2B marketers have limited PPC budgets, so usually it is a better idea to only show your ads to people who don’t have a specific alternative to your products already in mind:
aluminum
ceramic
cotton
fabric
glass
gold
iron
leather
metal
paper
plastic
rubber
silver
stainless steel
steel
stone
vinyl
wood
Legal/Law
It is probably a good idea to prevent your ads from being shown to people looking for information related to legislation and regulations. There will be cases where this might not apply, especially if your product/service solves a regulatory/compliance issue (and if you have a landing page on your site that speaks to the legal issue AND provides a conversion action right there on the page):
act
act of
compliance
law
laws
legal
legislation
regulation
regulations
Other Negative Keywords B2B Marketers May Consider
Here are just a few more words that seem to come up in B2B search advertising campaigns…
club
clubs
consultants
consulting
gift
gifts
online
photo
photograph
photographs
picture
pictures
send
sending
Remember, the list above is not comprehensive, and does not apply to all B2B marketers.
Universal    
These words should be in almost any account, regardless of product or service:    
craigslist    
directions    
ebay    
facebook    
free    
free sample    
game    
games    
lyrics    
map    
maps    
myspace    
nude    
porn    
recipe    
samples    
sex    
sexy    
utube    
you tube    
    
If you ONLY sell extremely high end products or services you may want to include:    
bargain    
bargains    
blowout    
cheap     
cheapest    
clearance    
close out     
close outs    
closeouts    
coupon    
coupons    
deal    
deals    
discount    
discount code    
discount codes    
discounted    
discounts    
free    
half off    
half price    
half priced    
inexpensive    
internet special    
liquidation    
low cost    
low price    
lowest cost    
lowest price    
odd lots    
online special    
outlet    
outlets    
overstock    
promo code    
promo codes    
promotional code    
promotional codes    
rebate    
rebates    
remainder    
remainders    
sale    
sales    
surplus    
warehouse    
warehouses    
wholesale    
wholesales    
    
And if you ONLY sell discount products and services you may want to include:    
designer    
expensive    
high end    
luxurious    
luxury  

Automotive Industry    
If you're a dealer you may want to include:  all makes and/or models that are not directly related to you, if someone is searching for hybrid SUV's you don't want to be showing up if you're selling Ferrari's    
antique    
antiques    
auction    
auctions    
avis    
career    
careers    
class    
classes    
classic    
classical    
classifieds    
collectible    
collectibles    
college    
colleges    
course    
courses    
crash     
crashes    
employment    
enterprise    
game    
games    
garages    
hertz    
insurance    
intern    
interns    
internship    
internships    
job    
jobs    
loan    
loans    
magazine    
magazines    
mechanic    
movie    
national     
part-time    
pixar    
position    
positions    
program    
programs    
recall    
recalled    
refi    
refinance    
refinancing    
rent    
rental    
rentals    
repair    
repo    
repossessed    
repossession    
ringtone    
school    
schools    
seat cover    
seized    
thrifty    
toy    
toys    
training    
warranties    
warranty    
wash    
    
Repairer    
Include all of the above, plus these    
advice    
tip    
tips    
build    
craft    
crafts    
create     
creating    
custom    
customized    
directions    
DIY    
do it yourself    
do it yourselfer    
hand crafted    
hand made    
handmade    
home    
homemade    
how are    
how can    
how is    
how to    
instruction    
instructions    
layout    
layouts    
make    
making    
plan    
plans    
step by step    
about    
article    
articles    
association    
associations    
blog    
blogs    
book    
books    
bulletin    
bulletins    
case studies    
case study    
data    
define    
definition    
diagram    
example    
examples    
FAQ    
forum    
forums    
guide    
guides    
history    
image    
images    
info    
information    
journal    
journals    
learn about    
magazine    
magazines    
map    
maps    
meaning of    
metrics    
news    
newsletter    
newsletters    
newspaper    
newspapers    
photo    
photos    
picture    
pictures    
report    
reports    
research    
resource    
resources    
review    
reviews    
sample    
samples    
statistics    
stats    
success stories    
success story    
theories    
theory    
tutorial    
tutorials    
what are    
troubleshoot    
troubleshooting    
diagnose    
question    
answer    
boat    
boats    
computer    
computers    
laptop    
laptops    
shoe    
shoes    
tv    
television    
watch    
watches       
    
    
Entertainment    
If you're a ticket broker you may want to include:    
airfare    
airline    
airlines    
airplane    
airplanes    
amtrak    
britney spears (unless selling concert tickets)    
bus    
car    
charity    
download    
flight    
flights    
itunes    
jackpot    
justin timberlake (unless selling concert tickets)    
lottery    
lotto    
mega millions    
movie    
movies    
mp3    
mtv    
non profit    
opinion    
opinions    
parking    
photo    
photos    
picture    
pictures    
plane    
powerball    
review    
reviews    
speed    
speeding    
traffic    
train    
travel    
traveling    
video  
  
Financial Services    
When offering services for mortgages, bill payment, home equity, credit cards, debt consolidation, life insurance, brokerage services you may want to include:    
career    
careers    
direct hire    
direct placement    
employer    
employers    
employment    
freelance    
freelancer    
freelancers    
freelancing    
full-time    
head hunter    
hiring    
independent contractors    
intern    
interns    
internship    
internships    
job    
jobs    
part-time    
position    
positions    
positions    
recruiter    
recruiters    
recruiting    
resume    
resumes    
salaries    
salary    
staffing    
temp    
temporary    
about    
article    
articles    
association    
associations    
blog    
blogs    
book    
books    
bulletin    
bulletins    
case studies    
case study    
data    
define    
definition    
diagram    
example    
examples    
forum    
forums    
guide    
guides    
history    
image    
images    
info    
information    
journal    
journals    
learn about    
magazine    
magazines    
map    
maps    
meaning of    
metrics    
news    
newsletter    
newsletters    
newspaper    
newspapers    
photo    
photos    
picture    
pictures    
report    
reports    
research    
resource    
resources    
review    
reviews    
term    
terms     
terminology    
theories    
theory    
tutorial    
tutorials    
what are    
sample     
samples    
class    
classes    
college    
colleges    
conference    
conferences    
course    
courses    
education    
institute    
institutes    
program    
programs    
school    
schools    
seminar    
seminars    
training    
universities    
university    
workshop    
workshops    
foundations    
act    
acts    
attorney    
bono    
civil suit    
courts    
government    
grant     
illegal    
irs    
law    
law firm    
laws    
lawyer    
lawyers    
legal    
paralegal    
paralegals    
vehicle    
vehicles    
auto    
autos    
automobile    
car    
cars    
army    
auction    
auctions    
catholic    
christian    
cnn    
dictionary    
DIY    
do it yourself    
dog    
financial aid    
fraud    
fundraiser    
gamble    
gambling    
investigate    
military    
msnbc    
oprah    
pet    
real estate    
scam    
scams    
semester    
software    
start up    
startup    
start-up    
start-ups    
stock    
stocks    
strategies    
strategy    
student    
students    
ticket    
tours    
tv  
  
Healthcare    
If you're selling heath/medical related products you may want to consider the following:    
service    
services    
finance    
financial    
management    
department    
dept    
act    
act of    
compliance    
law    
laws    
legal    
legal    
legislation    
regulation    
regulations    
rent    
rental    
rentals    
used    
renting    
refurbished    
like new    
thrift    
thrifty    
second hand    
vintage    
antique    
charity    
non profit    
consignment    
resale    
clip art    
code    
collectible    
collectibles    
antique    
antiques    
recall    
recalled    
regulations    
repair    
repairs    
photos    
photo    
photograph    
photographs    
picture    
pictures    
hobby    
hobbies    
rules    
safety    
class    
classes    
college    
colleges    
conference    
conferences    
course    
courses    
education    
institute    
institutes    
program    
programs    
school    
schools    
seminar    
seminars    
training    
universities    
university    
workshop    
workshops    
foundations    
about    
article    
articles    
association    
associations    
blog    
blogs    
book    
books    
bulletin    
bulletins    
case studies    
case study    
data    
define    
definition    
diagram    
example    
examples    
FAQ    
forum    
forums    
guide    
guides    
history    
image    
images    
info    
information    
journal    
journals    
learn about    
logo    
logos    
magazine    
magazines    
map    
maps    
meaning of    
metrics    
news    
newsletter    
newsletters    
newspaper    
newspapers    
photo    
photos    
picture    
pictures    
report    
reports    
research    
resource    
resources    
review    
reviews    
sample    
samples    
statistics    
stats    
success stories    
success story    
theories    
theory    
tutorial    
tutorials    
what are    
advice    
agencies    
agency    
career    
careers    
consultants    
consulting    
direct hire    
direct placement    
employer    
employers    
employment    
firm    
firms    
freelance    
freelancer    
freelancers    
freelancing    
full-time    
head hunter    
hiring    
independent contractors    
intern    
interns    
internship    
internships    
job    
jobs    
part-time    
position    
positions    
positions    
recruiter    
recruiters    
recruiting    
resume    
resumes    
salaries    
salary    
staffing    
temp    
temporary    
pet    
pets    
dog    
dogs    
cat     
cats    
animal    
animals    
  
  
Retail    
If you're an eCommerce site then you may want to include:    
rent    
rental    
rentals    
used    
renting    
refurbished    
like new    
thrift    
thrifty    
second hand    
vintage    
antique    
charity    
non profit    
consignment    
resale    
clip art    
code    
collectible    
collectibles    
antique    
antiques    
recall    
recalled    
regulations    
repair    
repairs    
photos    
photo    
photograph    
photographs    
picture    
pictures    
hobby    
hobbies    
rules    
safety    
advice    
agencies    
agency    
career    
careers    
consulting    
direct hire    
direct placement    
employer    
employers    
employment    
firm    
firms    
freelance    
freelancer    
freelancers    
freelancing    
full-time    
head hunter    
hiring    
independent contractors    
intern    
interns    
internship    
internships    
job    
jobs    
part-time    
position    
positions    
positions    
recruiter    
recruiters    
recruiting    
resume    
resumes    
salaries    
salary    
staffing    
temp    
temporary    
consultants    
about    
article    
articles    
association    
associations    
blog    
blogs    
book    
books    
bulletin    
bulletins    
case studies    
case study    
data    
define    
definition    
diagram    
example    
examples    
FAQ    
forum    
forums    
guide    
guides    
history    
image    
images    
info    
information    
journal    
journals    
learn about    
logo    
logos    
magazine    
magazines    
map    
maps    
meaning of    
metrics    
news    
newsletter    
newsletters    
newspaper    
newspapers    
photo    
photos    
picture    
pictures    
report    
reports    
research    
resource    
resources    
review    
reviews    
sample    
samples    
statistics    
stats    
success stories    
success story    
theories    
theory    
tutorial    
tutorials    
what are    
class    
classes    
college    
colleges    
conference    
conferences    
course    
courses    
education    
institute    
institutes    
program    
programs    
school    
schools    
seminar    
seminars    
training    
universities    
university    
workshop    
workshops    
foundations    
    
  
  
Selling Real Estate    
If you're a real estate broker or agent you may want to include:    
about    
ale    
alone    
and garden    
animal    
apartment    
apartments    
article    
articles    
association    
associations    
blog    
blogs    
blues    
book    
books    
builders    
bulletin    
bulletins    
case studies    
case study    
chart    
chop    
class    
classes    
cleaning    
club    
clubs    
college    
colleges    
conference    
conferences    
construction    
contractor    
council    
councils    
course    
courses    
data    
decor    
decorating    
define    
definition    
derby    
design    
diagram    
disney    
dog    
doll    
education    
example    
examples    
expo    
FAQ    
for rent    
forum    
forums    
foundations    
full    
fumigation    
furnishings    
furniture    
glass    
goods    
grind    
guide    
guides    
haunted    
health care    
history    
ice    
image    
images    
improvement    
info    
information    
inspection    
institute    
institutes    
insurance    
interiors    
journal    
journals    
learn about    
license    
loan    
loans    
logo    
logos    
magazine    
magazines    
makeover    
map    
maps    
meaning of    
metrics    
moisture    
mold    
mortgage    
movies    
music    
news    
newsletter    
newsletters    
newspaper    
newspapers    
nursing    
outback    
party    
photo    
photos    
picture    
pictures    
plans    
plants    
play    
program    
programs    
remedies    
remodeling    
rent    
rentals    
repair    
report    
reports    
research    
resource    
resources    
review    
reviews    
road    
sample    
samples    
school    
schooling    
schools    
security    
seminar    
seminars    
server    
shopping network    
speaker    
statistics    
stats    
steak    
sublease    
success stories    
success story    
test    
theater    
theories    
theory    
training    
tree    
tutorial    
tutorials    
tv    
universities    
university    
values    
videos    
waffle    
warranty    
what are    
what is    
white    
white paper    
white papers    
wiki    
wikipedia    
workshop    
workshops    
    
  
  
Tech B2B    
If you sell technology to other business you may want to include:    
about    
advice    
agencies    
agency    
article    
articles    
association    
associations    
blog    
blogs    
book    
books    
bulletin    
bulletins    
buy    
career    
careers    
case studies    
case study    
class    
classes    
club    
clubs    
college    
colleges    
conference    
conferences    
consultants    
consulting    
consumer    
council    
councils    
course    
courses    
data    
define    
definition    
developer    
developers    
diagram    
direct hire    
direct placement    
education    
employer    
employers    
employment    
example    
examples    
FAQ    
firm    
firms    
forum    
forums    
foundations    
freelance    
freelancer    
freelancers    
freelancing    
frys    
full-time    
guide    
guides    
head hunter    
hiring    
history    
home    
house    
household    
image    
images    
independent contractors    
info    
information    
institute    
institutes    
intern    
interns    
internship    
internships    
job    
jobs    
journal    
journals    
learn about    
logo    
logos    
magazine    
magazines    
map    
maps    
meaning of    
metrics    
news    
newsletter    
newsletters    
newspaper    
newspapers    
overstock    
part-time    
personal    
photo    
photos    
picture    
pictures    
position    
positions    
program    
programs    
refurbished    
recruiter    
recruiters    
recruiting    
report    
reports    
research    
resource    
resources    
resume    
resumes    
review    
reviews    
salaries    
salary    
sample    
samples    
school    
schools    
seminar    
seminars    
staffing    
statistics    
stats    
store    
stores    
success stories    
success story    
temp    
temporary    
theories    
theory    
training    
tutorial    
tutorials    
universities    
university    
what are    
what is    
white paper    
white papers    
wiki    
wikipedia    
workshop    
workshops    
    
    
Technology Commerce    
If you sell software you may want to include:    
about    
article    
articles    
association    
associations    
blog    
blogs    
book    
books    
bulletin    
bulletins    
burn     
burner     
case studies    
case study    
cd    
class    
classes    
club    
clubs    
code    
college    
colleges    
community     
conference    
conferences    
council    
councils    
course    
courses    
crack    
data    
define    
definition    
desktop     
developer    
developers    
diagram    
disk     
download (if you don’t have one)    
downloads (if you don’t have any)    
dvd    
education    
error    
example    
examples    
exe    
fake    
FAQ    
file    
files    
forum    
forums    
foundations    
free    
freeware    
game    
games    
gnu    
guide    
guides    
hack    
hacks    
history    
image    
images    
info    
information    
institute    
institutes    
journal    
journals    
key gen    
knock off    
learn about    
libraries    
library    
logo    
logos    
magazine    
magazines    
map    
maps    
meaning of    
metrics    
microsoft    
news    
newsletter    
newsletters    
newspaper    
newspapers    
open source    
password    
pdf    
photo    
photos    
picture    
pictures    
program    
programs    
public domain    
recall    
recalled    
registration    
repair    
repairs    
report    
reports    
research    
resource    
resources    
retail    
retailer    
retailers    
review    
reviews    
rip    
ripped    
safety    
sample    
samples    
school    
schools    
seminar    
seminars    
serial code    
serial number    
shareware    
shortcut    
shortcuts    
statistics    
stats    
success stories    
success story    
template    
templates    
theories    
theory    
tip    
tips    
trailer    
training    
tutorial    
tutorials    
universities    
university    
video    
warez    
what are    
what is    
white paper    
white papers    
wiki    
wikipedia    
windows    
workshop    
workshops    
    
Travel    
If you're a travel company/agency, you may want to include:    
about    
advisory    
apartment    
architecture     
article    
articles    
association    
associations    
bank    
blog    
blogs    
book    
books    
bulletin    
bulletins    
case studies    
case study    
certification    
channel    
class    
classes    
club    
clubs    
college    
colleges    
condo    
conference    
conferences    
council    
councils    
county court    
course    
courses    
data    
dating    
define    
definition    
diagram    
education    
example    
examples    
FAQ    
festival    
forum    
forums    
foundations    
guide    
guides    
history    
homes    
image    
images    
info    
information    
institute    
institutes    
jobs    
journal    
journals    
learn about    
library    
logo    
logos    
magazine    
magazines    
map    
maps    
meaning of    
metrics    
music    
music video    
news    
newsletter    
newsletters    
newspaper    
newspapers    
nursing    
photo    
photograph    
photographs    
photos    
picture    
pictures    
police    
program    
programs    
real estate    
report    
reports    
research    
resource    
resources    
review    
reviews    
ringtones    
sample    
samples    
school    
schools    
seminar    
seminars    
sisterhood    
statistics    
stats    
success stories    
success story    
theories    
theory    
trail    
training    
tutorial    
tutorials    
universities    
university    
warped tour    
weather    
what are    
what is    
white paper    
white papers    
wiki    
wikipedia    
workshop    
workshops 

Negative Keyword Categories

Job Related

career careers curriculum vitae CV employer employers employment full time hire hiring intern interns internship internships job job opening job openings jobs looking for work new hires occupation occupations opening openings opportunities opportunity part time recruiter recruiters recruiting recruitment resume resumes salaries salary salary work

Research & Stats

about article articles book books calculator case studies case study data define definition diagram example examples forum forums guide guides history journal journals learn about magazine magazines map map maps maps metrics news report reports research resource resources review reviews sample samples statistics stats success stories success story tutorial tutorials what are what i white paper white papers

Education/Groups

association associations certification certifications class classes club clubs college colleges conference conferences council councils course courses education exam exams institute institutes instructor instructors program programs school schools seminar seminars teacher teachers textbook textbooks training tutor tutorial tutorials tutors universities university workshop workshops

Deals

bargain cheap cheapest clearance close out close outs closeout closeouts discount discounted free hack hacks inexpensive liquidation low cost odd lots overstock remainder remainders short cut short cuts shortcut shortcuts

Price, Quote & DIY

craft crafts create creating diy do it yourself hand made handmade home homemade how can how can I how do I how does how to make making price prices pricing quote quotes sample samples

Computer

app apps burn burner cd code community desktop developer developers disk download downloads dvd error file files forum free freeware game games gnu hack hacks libraries library microsoft open source public domain retail retail retailer retailers shareware shortcut shortcuts soft ware software template templates tip tips torrent torrents video windows windows 10 windows 2000 windows 7 windows 8 windows 8.1 windows xp wordpress

Manufacturers & Industrial

antique consumer export exporter exporters hobby import importer importers measurement metrics model models regulations rent rental repair repairs retail retailer retailers rules safety specifications specs standards store toy toys used vintage

Materials

aluminum ceramic cotton fabric glass gold iron leather metal paper plastic rubber silver stainless steel steel stone vinyl wood

Legal

act act of compliance law laws legal legislation regulation regulations tax taxes

Transportation & Travel

about advisory apartment architecture arena bank blog blogs book books bulletin bulletins channel condo county court festival home homes real estate trail

Informational

book books diagram FAQ info information library meaning of news newsletter newsletters newspaper newspapers police theories theory weather what are what is when can when i where can wiki wikipedia

Media

film films graphic graphics icon icons image images j-peg j-pegs jpeg jpegs jpg jpg’s logo logos lyric lyrics music music video pdf pdfs photo photograph photographs photos pics picture pictures pix ringtones

Adult

anime casual encounters chicks dating kinky naked nude personals porn porno sex x-rated xxx

Sites

craigslist craigs list ebay facebook face book pinterest snapchat twitter youtube utube

https://support.google.com/adwords/answer/2453983?hl=en 
https://moz.com/blog/negative-keywords-for-positive-roi  
http://www.paidinsights.com/400-negative-keywords/