Negative Keywords List
Avoiding Job Seekers
Prevent your ads from appearing for common employment and career-related searches:
Prevent your ads from appearing for common employment and career-related searches:
career
careers
employment
hiring
intern
interns
internship
internships
job
jobs
recruiter
recruiting
resume
resumes
salaries
salary
careers
employment
hiring
intern
interns
internship
internships
job
jobs
recruiter
recruiting
resume
resumes
salaries
salary
Reference Keywords
Don’t waste money on people looking for information that is only loosely related to your products/services or industry:
Don’t waste money on people looking for information that is only loosely related to your products/services or industry:
about
definition
diagram
example
examples
history
map
maps
sample
samples
what are
what is
definition
diagram
example
examples
history
map
maps
sample
samples
what are
what is
No Research & Stats
Assuming you have a limited advertising budget, avoid people doing research, and make sure your are using your advertising $$ to generate sales and qualified leads:
Assuming you have a limited advertising budget, avoid people doing research, and make sure your are using your advertising $$ to generate sales and qualified leads:
association
associations
book
books
case studies
case study
guide
guides
journal
journals
magazine
magazines
metrics
news
research
review
reviews
statistics
stats
success stories
success story
tutorial
tutorials
white paper
white papers
associations
book
books
case studies
case study
guide
guides
journal
journals
magazine
magazines
metrics
news
research
review
reviews
statistics
stats
success stories
success story
tutorial
tutorials
white paper
white papers
We Don’t Provide Education
Prevent your ads from being shown to people looking for classes and education:
Prevent your ads from being shown to people looking for classes and education:
class
classes
college
colleges
course
courses
education
school
schools
training
universities
university
classes
college
colleges
course
courses
education
school
schools
training
universities
university
No Bargains
These negative keywords will help if you are positioned as a premium provider. If you do want visitors for these keyword concepts, create an additional campaign or ad group to focus on these discount concepts, and specifically bid on keywords that contain these words. And then make sure to add this list of negative keywords to the campaigns or ad groups that do not target the discount audience:
These negative keywords will help if you are positioned as a premium provider. If you do want visitors for these keyword concepts, create an additional campaign or ad group to focus on these discount concepts, and specifically bid on keywords that contain these words. And then make sure to add this list of negative keywords to the campaigns or ad groups that do not target the discount audience:
bargain
cheap
clearance
close out
close outs
closeout
closeouts
discount
discounted
free
inexpensive
liquidation
odd lots
overstock
remainder
remainders
cheap
clearance
close out
close outs
closeout
closeouts
discount
discounted
free
inexpensive
liquidation
odd lots
overstock
remainder
remainders
Avoiding Price Shoppers
You may want visitors to your site looking for pricing and/or quotes, but if not, make sure to add in these words as negative keywords to avoid prospects who may be more concerned with price than with quality or service:
You may want visitors to your site looking for pricing and/or quotes, but if not, make sure to add in these words as negative keywords to avoid prospects who may be more concerned with price than with quality or service:
price
prices
pricing
quote
quotes
prices
pricing
quote
quotes
Avoiding DIY
In many industries there are “do-it-yourselfers” or hobbyists who are searching for information on how to take on a project themselves. It’s a good idea to screen out this audience if you do not cater to it:
In many industries there are “do-it-yourselfers” or hobbyists who are searching for information on how to take on a project themselves. It’s a good idea to screen out this audience if you do not cater to it:
craft
crafts
create
creating
hand made
handmade
home
homemade
how to
make
making
crafts
create
creating
hand made
handmade
home
homemade
how to
make
making
Selling Commercial Software
This is a tricky one. If you are a company selling commercial or enterprise software, a) you are likely to want to avoid the thousands of software developers who are looking for free resources, and b) you want to avoid confusion with consumers looking for tools and home-use products. Use this list as a starting point, but also brainstorm and use keyword suggestion tools to find potential negative keywords that are specific to your software space:
This is a tricky one. If you are a company selling commercial or enterprise software, a) you are likely to want to avoid the thousands of software developers who are looking for free resources, and b) you want to avoid confusion with consumers looking for tools and home-use products. Use this list as a starting point, but also brainstorm and use keyword suggestion tools to find potential negative keywords that are specific to your software space:
burn
burner
cd
code
community
desktop
developer
developers
disk
download (if you don’t have one)
downloads (if you don’t have any)
dvd
error
file
files
forum
free
freeware
game
games
gnu
hack
hacks
libraries
library
microsoft
open source
public domain
retail
retail
retailer
retailers
shareware
shortcut
shortcuts
template
templates
tip
tips
video
windows
burner
cd
code
community
desktop
developer
developers
disk
download (if you don’t have one)
downloads (if you don’t have any)
dvd
error
file
files
forum
free
freeware
game
games
gnu
hack
hacks
libraries
library
microsoft
open source
public domain
retail
retail
retailer
retailers
shareware
shortcut
shortcuts
template
templates
tip
tips
video
windows
Manufacturing & Industrial
This is a very broad list of words, covering many different concepts related to manufacturing and industrial companies. Use this list to start the process of generating negative keywords specific to your industry, product lines, and business model.
This is a very broad list of words, covering many different concepts related to manufacturing and industrial companies. Use this list to start the process of generating negative keywords specific to your industry, product lines, and business model.
antique
consumer
export
exporter
exporters
hobby
import
importer
importers
measurement
model
models
regulations
rent
rental
repair
repairs
retail
retailer
retailers
rules
safety
specifications
specs
standards
store
toy
toys
used
vintage
consumer
export
exporter
exporters
hobby
import
importer
importers
measurement
model
models
regulations
rent
rental
repair
repairs
retail
retailer
retailers
rules
safety
specifications
specs
standards
store
toy
toys
used
vintage
Product Materials
Obviously not all of these materials will apply to one business. I created this list of product materials as a reminder to screen out searches for product types that a company does not offer. One might wonder if it is OK to not screen for these in the hopes that someone will search for one type of product, but be convinced to buy a different type once they see what is available. Most B2B marketers have limited PPC budgets, so usually it is a better idea to only show your ads to people who don’t have a specific alternative to your products already in mind:
Obviously not all of these materials will apply to one business. I created this list of product materials as a reminder to screen out searches for product types that a company does not offer. One might wonder if it is OK to not screen for these in the hopes that someone will search for one type of product, but be convinced to buy a different type once they see what is available. Most B2B marketers have limited PPC budgets, so usually it is a better idea to only show your ads to people who don’t have a specific alternative to your products already in mind:
aluminum
ceramic
cotton
fabric
glass
gold
iron
leather
metal
paper
plastic
rubber
silver
stainless steel
steel
stone
vinyl
wood
ceramic
cotton
fabric
glass
gold
iron
leather
metal
paper
plastic
rubber
silver
stainless steel
steel
stone
vinyl
wood
Legal/Law
It is probably a good idea to prevent your ads from being shown to people looking for information related to legislation and regulations. There will be cases where this might not apply, especially if your product/service solves a regulatory/compliance issue (and if you have a landing page on your site that speaks to the legal issue AND provides a conversion action right there on the page):
It is probably a good idea to prevent your ads from being shown to people looking for information related to legislation and regulations. There will be cases where this might not apply, especially if your product/service solves a regulatory/compliance issue (and if you have a landing page on your site that speaks to the legal issue AND provides a conversion action right there on the page):
act
act of
compliance
law
laws
legal
legislation
regulation
regulations
act of
compliance
law
laws
legal
legislation
regulation
regulations
Other Negative Keywords B2B Marketers May Consider
Here are just a few more words that seem to come up in B2B search advertising campaigns…
Here are just a few more words that seem to come up in B2B search advertising campaigns…
club
clubs
consultants
consulting
gift
gifts
online
photo
photograph
photographs
picture
pictures
send
sending
clubs
consultants
consulting
gift
gifts
online
photo
photograph
photographs
picture
pictures
send
sending
Remember, the list above is not comprehensive, and does not apply to all B2B marketers.
Universal
These words should be in almost any account, regardless of product or service:
craigslist
directions
ebay
facebook
free
free sample
game
games
lyrics
map
maps
myspace
nude
porn
recipe
samples
sex
sexy
utube
you tube
If you ONLY sell extremely high end products or services you may want to include:
bargain
bargains
blowout
cheap
cheapest
clearance
close out
close outs
closeouts
coupon
coupons
deal
deals
discount
discount code
discount codes
discounted
discounts
free
half off
half price
half priced
inexpensive
internet special
liquidation
low cost
low price
lowest cost
lowest price
odd lots
online special
outlet
outlets
overstock
promo code
promo codes
promotional code
promotional codes
rebate
rebates
remainder
remainders
sale
sales
surplus
warehouse
warehouses
wholesale
wholesales
And if you ONLY sell discount products and services you may want to include:
designer
expensive
high end
luxurious
luxury
Automotive Industry
If you're a dealer you may want to include: all makes and/or models that are not directly related to you, if someone is searching for hybrid SUV's you don't want to be showing up if you're selling Ferrari's
antique
antiques
auction
auctions
avis
career
careers
class
classes
classic
classical
classifieds
collectible
collectibles
college
colleges
course
courses
crash
crashes
employment
enterprise
game
games
garages
hertz
insurance
intern
interns
internship
internships
job
jobs
loan
loans
magazine
magazines
mechanic
movie
national
part-time
pixar
position
positions
program
programs
recall
recalled
refi
refinance
refinancing
rent
rental
rentals
repair
repo
repossessed
repossession
ringtone
school
schools
seat cover
seized
thrifty
toy
toys
training
warranties
warranty
wash
Repairer
Include all of the above, plus these
advice
tip
tips
build
craft
crafts
create
creating
custom
customized
directions
DIY
do it yourself
do it yourselfer
hand crafted
hand made
handmade
home
homemade
how are
how can
how is
how to
instruction
instructions
layout
layouts
make
making
plan
plans
step by step
about
article
articles
association
associations
blog
blogs
book
books
bulletin
bulletins
case studies
case study
data
define
definition
diagram
example
examples
FAQ
forum
forums
guide
guides
history
image
images
info
information
journal
journals
learn about
magazine
magazines
map
maps
meaning of
metrics
news
newsletter
newsletters
newspaper
newspapers
photo
photos
picture
pictures
report
reports
research
resource
resources
review
reviews
sample
samples
statistics
stats
success stories
success story
theories
theory
tutorial
tutorials
what are
troubleshoot
troubleshooting
diagnose
question
answer
boat
boats
computer
computers
laptop
laptops
shoe
shoes
tv
television
watch
watches
Entertainment
If you're a ticket broker you may want to include:
airfare
airline
airlines
airplane
airplanes
amtrak
britney spears (unless selling concert tickets)
bus
car
charity
download
flight
flights
itunes
jackpot
justin timberlake (unless selling concert tickets)
lottery
lotto
mega millions
movie
movies
mp3
mtv
non profit
opinion
opinions
parking
photo
photos
picture
pictures
plane
powerball
review
reviews
speed
speeding
traffic
train
travel
traveling
video
Financial Services
When offering services for mortgages, bill payment, home equity, credit cards, debt consolidation, life insurance, brokerage services you may want to include:
career
careers
direct hire
direct placement
employer
employers
employment
freelance
freelancer
freelancers
freelancing
full-time
head hunter
hiring
independent contractors
intern
interns
internship
internships
job
jobs
part-time
position
positions
positions
recruiter
recruiters
recruiting
resume
resumes
salaries
salary
staffing
temp
temporary
about
article
articles
association
associations
blog
blogs
book
books
bulletin
bulletins
case studies
case study
data
define
definition
diagram
example
examples
forum
forums
guide
guides
history
image
images
info
information
journal
journals
learn about
magazine
magazines
map
maps
meaning of
metrics
news
newsletter
newsletters
newspaper
newspapers
photo
photos
picture
pictures
report
reports
research
resource
resources
review
reviews
term
terms
terminology
theories
theory
tutorial
tutorials
what are
sample
samples
class
classes
college
colleges
conference
conferences
course
courses
education
institute
institutes
program
programs
school
schools
seminar
seminars
training
universities
university
workshop
workshops
foundations
act
acts
attorney
bono
civil suit
courts
government
grant
illegal
irs
law
law firm
laws
lawyer
lawyers
legal
paralegal
paralegals
vehicle
vehicles
auto
autos
automobile
car
cars
army
auction
auctions
catholic
christian
cnn
dictionary
DIY
do it yourself
dog
financial aid
fraud
fundraiser
gamble
gambling
investigate
military
msnbc
oprah
pet
real estate
scam
scams
semester
software
start up
startup
start-up
start-ups
stock
stocks
strategies
strategy
student
students
ticket
tours
tv
Healthcare
If you're selling heath/medical related products you may want to consider the following:
service
services
finance
financial
management
department
dept
act
act of
compliance
law
laws
legal
legal
legislation
regulation
regulations
rent
rental
rentals
used
renting
refurbished
like new
thrift
thrifty
second hand
vintage
antique
charity
non profit
consignment
resale
clip art
code
collectible
collectibles
antique
antiques
recall
recalled
regulations
repair
repairs
photos
photo
photograph
photographs
picture
pictures
hobby
hobbies
rules
safety
class
classes
college
colleges
conference
conferences
course
courses
education
institute
institutes
program
programs
school
schools
seminar
seminars
training
universities
university
workshop
workshops
foundations
about
article
articles
association
associations
blog
blogs
book
books
bulletin
bulletins
case studies
case study
data
define
definition
diagram
example
examples
FAQ
forum
forums
guide
guides
history
image
images
info
information
journal
journals
learn about
logo
logos
magazine
magazines
map
maps
meaning of
metrics
news
newsletter
newsletters
newspaper
newspapers
photo
photos
picture
pictures
report
reports
research
resource
resources
review
reviews
sample
samples
statistics
stats
success stories
success story
theories
theory
tutorial
tutorials
what are
advice
agencies
agency
career
careers
consultants
consulting
direct hire
direct placement
employer
employers
employment
firm
firms
freelance
freelancer
freelancers
freelancing
full-time
head hunter
hiring
independent contractors
intern
interns
internship
internships
job
jobs
part-time
position
positions
positions
recruiter
recruiters
recruiting
resume
resumes
salaries
salary
staffing
temp
temporary
pet
pets
dog
dogs
cat
cats
animal
animals
Retail
If you're an eCommerce site then you may want to include:
rent
rental
rentals
used
renting
refurbished
like new
thrift
thrifty
second hand
vintage
antique
charity
non profit
consignment
resale
clip art
code
collectible
collectibles
antique
antiques
recall
recalled
regulations
repair
repairs
photos
photo
photograph
photographs
picture
pictures
hobby
hobbies
rules
safety
advice
agencies
agency
career
careers
consulting
direct hire
direct placement
employer
employers
employment
firm
firms
freelance
freelancer
freelancers
freelancing
full-time
head hunter
hiring
independent contractors
intern
interns
internship
internships
job
jobs
part-time
position
positions
positions
recruiter
recruiters
recruiting
resume
resumes
salaries
salary
staffing
temp
temporary
consultants
about
article
articles
association
associations
blog
blogs
book
books
bulletin
bulletins
case studies
case study
data
define
definition
diagram
example
examples
FAQ
forum
forums
guide
guides
history
image
images
info
information
journal
journals
learn about
logo
logos
magazine
magazines
map
maps
meaning of
metrics
news
newsletter
newsletters
newspaper
newspapers
photo
photos
picture
pictures
report
reports
research
resource
resources
review
reviews
sample
samples
statistics
stats
success stories
success story
theories
theory
tutorial
tutorials
what are
class
classes
college
colleges
conference
conferences
course
courses
education
institute
institutes
program
programs
school
schools
seminar
seminars
training
universities
university
workshop
workshops
foundations
Selling Real Estate
If you're a real estate broker or agent you may want to include:
about
ale
alone
and garden
animal
apartment
apartments
article
articles
association
associations
blog
blogs
blues
book
books
builders
bulletin
bulletins
case studies
case study
chart
chop
class
classes
cleaning
club
clubs
college
colleges
conference
conferences
construction
contractor
council
councils
course
courses
data
decor
decorating
define
definition
derby
design
diagram
disney
dog
doll
education
example
examples
expo
FAQ
for rent
forum
forums
foundations
full
fumigation
furnishings
furniture
glass
goods
grind
guide
guides
haunted
health care
history
ice
image
images
improvement
info
information
inspection
institute
institutes
insurance
interiors
journal
journals
learn about
license
loan
loans
logo
logos
magazine
magazines
makeover
map
maps
meaning of
metrics
moisture
mold
mortgage
movies
music
news
newsletter
newsletters
newspaper
newspapers
nursing
outback
party
photo
photos
picture
pictures
plans
plants
play
program
programs
remedies
remodeling
rent
rentals
repair
report
reports
research
resource
resources
review
reviews
road
sample
samples
school
schooling
schools
security
seminar
seminars
server
shopping network
speaker
statistics
stats
steak
sublease
success stories
success story
test
theater
theories
theory
training
tree
tutorial
tutorials
tv
universities
university
values
videos
waffle
warranty
what are
what is
white
white paper
white papers
wiki
wikipedia
workshop
workshops
Tech B2B
If you sell technology to other business you may want to include:
about
advice
agencies
agency
article
articles
association
associations
blog
blogs
book
books
bulletin
bulletins
buy
career
careers
case studies
case study
class
classes
club
clubs
college
colleges
conference
conferences
consultants
consulting
consumer
council
councils
course
courses
data
define
definition
developer
developers
diagram
direct hire
direct placement
education
employer
employers
employment
example
examples
FAQ
firm
firms
forum
forums
foundations
freelance
freelancer
freelancers
freelancing
frys
full-time
guide
guides
head hunter
hiring
history
home
house
household
image
images
independent contractors
info
information
institute
institutes
intern
interns
internship
internships
job
jobs
journal
journals
learn about
logo
logos
magazine
magazines
map
maps
meaning of
metrics
news
newsletter
newsletters
newspaper
newspapers
overstock
part-time
personal
photo
photos
picture
pictures
position
positions
program
programs
refurbished
recruiter
recruiters
recruiting
report
reports
research
resource
resources
resume
resumes
review
reviews
salaries
salary
sample
samples
school
schools
seminar
seminars
staffing
statistics
stats
store
stores
success stories
success story
temp
temporary
theories
theory
training
tutorial
tutorials
universities
university
what are
what is
white paper
white papers
wiki
wikipedia
workshop
workshops
Technology Commerce
If you sell software you may want to include:
about
article
articles
association
associations
blog
blogs
book
books
bulletin
bulletins
burn
burner
case studies
case study
cd
class
classes
club
clubs
code
college
colleges
community
conference
conferences
council
councils
course
courses
crack
data
define
definition
desktop
developer
developers
diagram
disk
download (if you don’t have one)
downloads (if you don’t have any)
dvd
education
error
example
examples
exe
fake
FAQ
file
files
forum
forums
foundations
free
freeware
game
games
gnu
guide
guides
hack
hacks
history
image
images
info
information
institute
institutes
journal
journals
key gen
knock off
learn about
libraries
library
logo
logos
magazine
magazines
map
maps
meaning of
metrics
microsoft
news
newsletter
newsletters
newspaper
newspapers
open source
password
pdf
photo
photos
picture
pictures
program
programs
public domain
recall
recalled
registration
repair
repairs
report
reports
research
resource
resources
retail
retailer
retailers
review
reviews
rip
ripped
safety
sample
samples
school
schools
seminar
seminars
serial code
serial number
shareware
shortcut
shortcuts
statistics
stats
success stories
success story
template
templates
theories
theory
tip
tips
trailer
training
tutorial
tutorials
universities
university
video
warez
what are
what is
white paper
white papers
wiki
wikipedia
windows
workshop
workshops
Travel
If you're a travel company/agency, you may want to include:
about
advisory
apartment
architecture
article
articles
association
associations
bank
blog
blogs
book
books
bulletin
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Negative Keyword Categories
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