Q1. An account has four campaigns with CPA of $50,$78,$101 & $23.You have to bring down the CA by 20% for campaigns with CPA higher than Avg. CPA. What will be the recommended CPA of Second Campaign?
$62.75
$68.11
$62.40
$62.68
Q2. An ad delievered 100000 impressions during a campaign with 5% CTR on the Ad during the campaign period.But there was an err on the page during the first day of the campaign & that lead to 500 Clicks an erroneous landing page?
What is the best estimate of the no. of conversions that happened in the campaign? Assuming 2% conversion from the landing page?
90
100
200
900
Q3.The Cost Per Click for a Campaign is 0.25.Cal the no. of clicks if there were 40 conversions & the CPA is $40?
400
6400
1600
3200
Q4. An advertiser manages to earn 1000 leads at a CPL of INR 100/Lead & continuous to earn 1000 leads at a CPL of INR 150/Lead . What is the avg. CPL for this advertiser?
INR 125/Lead
INR 133.33/Lead
INR 250/Lead
None
Q5.Difference between CPC & CPV Bidding? The advertiser pays for a click on an ad with CPC bidding for the first time with CPV Bidding
Q6. You are running a placement targeted campaign on youtube & is consistently reaching the daily budget for the campaign. The advertiser is also receiving conversions at the desired cost per conversion based on this information, you shld?
Decrease cost per click bid
Increase campaign budget
Decrease Campaign Budget
Target Specific Demographic
Q. If a stock value is $100 today.Tomorrow it will increase by 10% & day after tommorrow decrease by 10%.What would be stock value?
$100
less than $100
None
Q8. An adgroup has 2Keywords. One Keyword delivers 1000 Clicks with avg CPC of Rs 5 & the 2nd Keyword delivers 500 Clicks with avg. CPC of Rs 10.What is the avg. CPC of this adgroup?
Rs 7.50
Rs 15
Rs 6.67
Rs 8.33
Q9. An ad had 100000 impressions with 60% on desktop & rest on mobile of the ads shown on mobile ,there were 1000 clicks .What is mobile only CTR?
1%
2.5%
3.5%
Need more info
Compare total conversion by individual keyword cost
Q10.Cal (CPL/CPA) on the basis of data given below:
Spent $4200
Avg CPC $2
Conversion Rate (Click to lead) 10%
$40
$22
$20
$42
Q11.An advertiser makes an investment of $1000 in adwords campaign. Which leads to $1200 & a Profit of $200? What would be ROI for Advertisers?
20%
80%
200%
None
Q12. Which of these changes can be done at Account level?
Lang & no. of preferences
Time Zone & currency
Q13. You want a display ad to be eligible to appear on youtube.You have already created a campaign to show only on managed placements with adwords.What process you need to follow for the be eligible on youtube?
Q12. How to optimize Invalid Clicks?
Q13. How to Optimize Clicks?
Q14. How to reduce CPC bid per like in fb and adwords?
Q15. How to optimize campaign?
Q16.I am selling T-Shirts in 5 different color variations. My campaign and Ad-group structure is as seen in the image bellow. My question is, is this the right structure to follow or is there a cleaner/neater way to set it up? Plus am I missing anything that I should add or remove?
Q18. How Can I remove Keyword Duplicacy??
Q19. How google will show Result?? When user put 2bhk in patna ?? Acc to dki or keyword??
$62.75
$68.11
$62.40
$62.68
Q2. An ad delievered 100000 impressions during a campaign with 5% CTR on the Ad during the campaign period.But there was an err on the page during the first day of the campaign & that lead to 500 Clicks an erroneous landing page?
What is the best estimate of the no. of conversions that happened in the campaign? Assuming 2% conversion from the landing page?
90
100
200
900
Q3.The Cost Per Click for a Campaign is 0.25.Cal the no. of clicks if there were 40 conversions & the CPA is $40?
400
6400
1600
3200
Q4. An advertiser manages to earn 1000 leads at a CPL of INR 100/Lead & continuous to earn 1000 leads at a CPL of INR 150/Lead . What is the avg. CPL for this advertiser?
INR 125/Lead
INR 133.33/Lead
INR 250/Lead
None
Q5.Difference between CPC & CPV Bidding? The advertiser pays for a click on an ad with CPC bidding for the first time with CPV Bidding
Q6. You are running a placement targeted campaign on youtube & is consistently reaching the daily budget for the campaign. The advertiser is also receiving conversions at the desired cost per conversion based on this information, you shld?
Decrease cost per click bid
Increase campaign budget
Decrease Campaign Budget
Target Specific Demographic
Q. If a stock value is $100 today.Tomorrow it will increase by 10% & day after tommorrow decrease by 10%.What would be stock value?
$100
less than $100
None
Q8. An adgroup has 2Keywords. One Keyword delivers 1000 Clicks with avg CPC of Rs 5 & the 2nd Keyword delivers 500 Clicks with avg. CPC of Rs 10.What is the avg. CPC of this adgroup?
Rs 7.50
Rs 15
Rs 6.67
Rs 8.33
Q9. An ad had 100000 impressions with 60% on desktop & rest on mobile of the ads shown on mobile ,there were 1000 clicks .What is mobile only CTR?
1%
2.5%
3.5%
Need more info
Compare total conversion by individual keyword cost
Q10.Cal (CPL/CPA) on the basis of data given below:
Spent $4200
Avg CPC $2
Conversion Rate (Click to lead) 10%
$40
$22
$20
$42
Q11.An advertiser makes an investment of $1000 in adwords campaign. Which leads to $1200 & a Profit of $200? What would be ROI for Advertisers?
20%
80%
200%
None
Q12. Which of these changes can be done at Account level?
Lang & no. of preferences
Time Zone & currency
Q13. You want a display ad to be eligible to appear on youtube.You have already created a campaign to show only on managed placements with adwords.What process you need to follow for the be eligible on youtube?
Q12. How to optimize Invalid Clicks?
Q13. How to Optimize Clicks?
Q14. How to reduce CPC bid per like in fb and adwords?
Q15. How to optimize campaign?
Q16.I am selling T-Shirts in 5 different color variations. My campaign and Ad-group structure is as seen in the image bellow. My question is, is this the right structure to follow or is there a cleaner/neater way to set it up? Plus am I missing anything that I should add or remove?
Q
https://www.facebook.com/groups/AmazonPPC/
https://www.facebook.com/groups/AmazonPPC/files/
https://www.facebook.com/notes/amazon-ppc-troubleshooting-sponsored-ads-ams/10-brians-2016-basic-ppc-strategy-start-here/543252049156776
Q17.Difference between Ad Customiser & DKI ?Q18. How Can I remove Keyword Duplicacy??
Q19. How google will show Result?? When user put 2bhk in patna ?? Acc to dki or keyword??