Campaign Strategy
Steps:-
"stall designer"
"exhibition stall designer"
[stall designer]
[exhibition stall designer]
1.Tick on Campaign ,Go to Edit and Copy then Ctrl+v and Pause new campaign after pasting.
2.Make 2Adgroups of Phrase and Exact.
3.Click on Phrase Campaign then go to Keywords and then Negative Keywords.
4.Put negative Keywords in Phrase Campaign of Exact keywords
Day 1:
Introduction to Adwords
Basics of Adwords
Why we need PPC
Distribution Network in adwords - In Depth Topic Cover
Importance & Benefits of PPC
Types of Billing in adwords & threshold- In depth topic cover
Types of keywords-Broad Phrase Exact Modifier Negative
Day 5:
PPC campaign Navigation- On Live Project
How to create effective Ad copies
Use 'Calls to Action'
Why we create more Ad Copies for a Ad group & Implementation
How to increase Position on search?
User Define bids and Google Automatic Bids
Types of Bids
In how many levels Google divide bids
Difference b/w Ad Group Bids & Keyword Bids
Rules set up & Benefits
Day 8:
Google Shopping Campaign-PLA Ads
Dynamic Remarketing for PLA Ads
Google Merchant Center
How to connect merchant center with adwords
How to create ads in spreadsheet
Adwords & Merchant difference
Product grouping in Adwords Account
Exclusion of out of stock products
Promotional offer ads
How to link merchant with different user id
Then overview of live shopping campaign- Project Training
Day 9:
Remarketing Implementation Use & Benefits
Standard Remarketing vs Dynamic Remarketing
Types of standard remarketing
Tage based remarketing
Rule based remarketing
Custom combination based Remarketing
RLSA- Remarketing List of Search Advertisement
Display Network Remarketing
Overview of live Remarketing campaign- Project Training
Day 10:
Campaign performance reports
Keyword performance reports
Ad group performance reports
Ads performance reports
Segment Report
PPC reporting structure
Dimension Reports
Keyword Diagnosis
Day 12:
How to create ads- Text,Image Ads and Ad Gallery
Engagement Ads Creation- Video Light Box Ads
Dynamic Ads Template creation using spreadsheet
Display Video Ads- In Video Static Image,In stream Ads(Non Skip)
Apps install ads-Text,Video and Image
Social+Ads Promotion-Video Post,Text Post,Live Hangouts
General Purpose Ads- Use & CREATION
Day 13:
Live Project Overview
Placement Performance Report
Remarketing
Relative CTR
Strategies & Optimization
Display Planner - Helpful for optimization
Day 14:
YouTube ADs - Video Ads
Day 15:
Advance PPC Topics Like
Webpage conversion
Call only conversion
Click on mobile on Mobile Website Conversion
How to import offline Conversion
How to import Goals from analytics
Day 16:
Filter use and benefits
Labels in adwords
Script reporting in adwords
Shared Budget Features
Negative Keyword List
Placement Exclusion List
How to check new opportunity in adwords
Invalid clicks
IP tracking
IP exclusion
Day 17:
Device parameter
Keyword parameter
Placement parameter
Source url parameter
Keyword match type parameter
How to find negative keywords in 1sec
Day18:
Adwords Editor
How to download & Benefits
How to create New Campaign in Adwords Editor
How to add Site Link in Adwords Editor
Use bulk editing tools to quickly make multiple changes
Export and import files to share proposals or make changes to an account
View statistics for all campaigns or a subset of campaigns.
copy or move items between ad groups and campaigns
Keep working even when you are offline.
Day 21:
Types of Ads in Adcenter
text Ads
WAP Mobile Ads
Dynamic Keywords Insertion
Important Keyword Matrix
Parameters Ads
Mobile only Ads
Goal Creation
Keyword Match Type
Billing in Adcenter
Ad Preview & Tool Diagnosis
Day 23:
Website Policy & Ad Policy
New Policy Updates also.
Day 24:
In Mobile App Promotion
video Ads App Promotion
Image Ads App Promotion
Text Ads App Promotion
Apps Download Promotion
Day 25:
Analytics Matrix
How to create analytics account
How to link analytics account with adwords account
How to check demographic reporting for paid ads in analytics
How to create goals
How to import goals into adwords
How to test performing page
How to check paid campaign performance in analytics
Real time data analytics
Remarketing in Analytics
How to create analytics goal funnel
How to add analytics segment in adwords account
Day 22:
Location Extension
Site Link Extension
call Extension
Extended Site Links
Day 26:
Facebook Ads
Billing in Facebook
Post Engagement Ads
Send People to website
Video Promotion
Optimize for Conversion
Facebook Likes Promotions
Facebook remarketing
Facebook Conversions
Right Column Ads
Mobile News Feeds
Desktop News Feeds
Day 27:
LinkedIn Ads
Day 28,29 & 30:
Certification- fundamental,Advance Search,Adwords Display
Certification- Bing
Certification- PLA
Steps:-
"stall designer"
"exhibition stall designer"
[stall designer]
[exhibition stall designer]
1.Tick on Campaign ,Go to Edit and Copy then Ctrl+v and Pause new campaign after pasting.
2.Make 2Adgroups of Phrase and Exact.
3.Click on Phrase Campaign then go to Keywords and then Negative Keywords.
4.Put negative Keywords in Phrase Campaign of Exact keywords
Day 1:
Introduction to Adwords
Basics of Adwords
Why we need PPC
Distribution Network in adwords - In Depth Topic Cover
Importance & Benefits of PPC
Types of Billing in adwords & threshold- In depth topic cover
Types of keywords-Broad Phrase Exact Modifier Negative
Day 5:
PPC campaign Navigation- On Live Project
How to create effective Ad copies
Use 'Calls to Action'
Why we create more Ad Copies for a Ad group & Implementation
How to increase Position on search?
User Define bids and Google Automatic Bids
Types of Bids
In how many levels Google divide bids
Difference b/w Ad Group Bids & Keyword Bids
Rules set up & Benefits
Day 8:
Google Shopping Campaign-PLA Ads
Dynamic Remarketing for PLA Ads
Google Merchant Center
How to connect merchant center with adwords
How to create ads in spreadsheet
Adwords & Merchant difference
Product grouping in Adwords Account
Exclusion of out of stock products
Promotional offer ads
How to link merchant with different user id
Then overview of live shopping campaign- Project Training
Day 9:
Remarketing Implementation Use & Benefits
Standard Remarketing vs Dynamic Remarketing
Types of standard remarketing
Tage based remarketing
Rule based remarketing
Custom combination based Remarketing
RLSA- Remarketing List of Search Advertisement
Display Network Remarketing
Overview of live Remarketing campaign- Project Training
Day 10:
Campaign performance reports
Keyword performance reports
Ad group performance reports
Ads performance reports
Segment Report
PPC reporting structure
Dimension Reports
Keyword Diagnosis
Day 12:
How to create ads- Text,Image Ads and Ad Gallery
Engagement Ads Creation- Video Light Box Ads
Dynamic Ads Template creation using spreadsheet
Display Video Ads- In Video Static Image,In stream Ads(Non Skip)
Apps install ads-Text,Video and Image
Social+Ads Promotion-Video Post,Text Post,Live Hangouts
General Purpose Ads- Use & CREATION
Day 13:
Live Project Overview
Placement Performance Report
Remarketing
Relative CTR
Strategies & Optimization
Display Planner - Helpful for optimization
Day 14:
YouTube ADs - Video Ads
Day 15:
Advance PPC Topics Like
Webpage conversion
Call only conversion
Click on mobile on Mobile Website Conversion
How to import offline Conversion
How to import Goals from analytics
Day 16:
Filter use and benefits
Labels in adwords
Script reporting in adwords
Shared Budget Features
Negative Keyword List
Placement Exclusion List
How to check new opportunity in adwords
Invalid clicks
IP tracking
IP exclusion
Day 17:
Device parameter
Keyword parameter
Placement parameter
Source url parameter
Keyword match type parameter
How to find negative keywords in 1sec
Day18:
Adwords Editor
How to download & Benefits
How to create New Campaign in Adwords Editor
How to add Site Link in Adwords Editor
Use bulk editing tools to quickly make multiple changes
Export and import files to share proposals or make changes to an account
View statistics for all campaigns or a subset of campaigns.
copy or move items between ad groups and campaigns
Keep working even when you are offline.
Day 21:
Types of Ads in Adcenter
text Ads
WAP Mobile Ads
Dynamic Keywords Insertion
Important Keyword Matrix
Parameters Ads
Mobile only Ads
Goal Creation
Keyword Match Type
Billing in Adcenter
Ad Preview & Tool Diagnosis
Day 23:
Website Policy & Ad Policy
New Policy Updates also.
Day 24:
In Mobile App Promotion
video Ads App Promotion
Image Ads App Promotion
Text Ads App Promotion
Apps Download Promotion
Day 25:
Analytics Matrix
How to create analytics account
How to link analytics account with adwords account
How to check demographic reporting for paid ads in analytics
How to create goals
How to import goals into adwords
How to test performing page
How to check paid campaign performance in analytics
Real time data analytics
Remarketing in Analytics
How to create analytics goal funnel
How to add analytics segment in adwords account
Day 22:
Location Extension
Site Link Extension
call Extension
Extended Site Links
Day 26:
Facebook Ads
Billing in Facebook
Post Engagement Ads
Send People to website
Video Promotion
Optimize for Conversion
Facebook Likes Promotions
Facebook remarketing
Facebook Conversions
Right Column Ads
Mobile News Feeds
Desktop News Feeds
Day 27:
LinkedIn Ads
Day 28,29 & 30:
Certification- fundamental,Advance Search,Adwords Display
Certification- Bing
Certification- PLA