Dynamic Search Ads Campaign Creation:-
Steps:-
1.Create Campaign and choose Search Network Only then Click "Dynamic Search Ads-Ads target based on your website content"
2.Put Campaign Name- Dynamic Search Ad .Set Manually Bid.Set Default Bid - 50 Rs.Set Budget Rs 1200 per day.Set Website Domain name (Remeber it should be Home Page not ur subdomain).Save n Continue.
3.Ad group name- SystemWebTech and Same Character Length as Static Ads in Desc1,Desc2
4.Under Auto Targets- Tick to All Pages.Set Default bid Rs 50
5.Set Auto Targets Manually - First Delete All Web Pages by click on Edit and Remove.
6.Click on Dynamic Ad Target and Click Category (Recommend is URL without http).
Advantage:-
1.You dont need to Add Keywords Manually.
2.Whatever the Website carry keywords in which customer searching or product google pick to that and showed your Ad.
3.We mostly used for shopping sites for example:- Last day offer and we have to show all ads product within 2hrs so thats not possible manually.
Interviews Question:-
Auto Target provides three option- URL,Title,Web Content
Threshold - Only for 100 Pages Website and It Should be Fruitful Content or Optimised Content
Steps:-
1.Create Campaign and choose Search Network Only then Click "Dynamic Search Ads-Ads target based on your website content"
2.Put Campaign Name- Dynamic Search Ad .Set Manually Bid.Set Default Bid - 50 Rs.Set Budget Rs 1200 per day.Set Website Domain name (Remeber it should be Home Page not ur subdomain).Save n Continue.
3.Ad group name- SystemWebTech and Same Character Length as Static Ads in Desc1,Desc2
4.Under Auto Targets- Tick to All Pages.Set Default bid Rs 50
5.Set Auto Targets Manually - First Delete All Web Pages by click on Edit and Remove.
6.Click on Dynamic Ad Target and Click Category (Recommend is URL without http).
Advantage:-
1.You dont need to Add Keywords Manually.
2.Whatever the Website carry keywords in which customer searching or product google pick to that and showed your Ad.
3.We mostly used for shopping sites for example:- Last day offer and we have to show all ads product within 2hrs so thats not possible manually.
Interviews Question:-
Auto Target provides three option- URL,Title,Web Content
Threshold - Only for 100 Pages Website and It Should be Fruitful Content or Optimised Content