Adwords PPC Tutorial 7 Improve ROI in Google

Improve ROI in Google

1.Click on Campaign then Click on Keywords Tab then Click Segment Tab then Click on Device Tab
2.Again Click on Network with Search Partner.
3.Again Cick on Click Type
4.In "Details Tab" Showing Search Terms then Click "All"
5.At Footer you can Add Negative Keywords
6.Check Competition Type: In "Details Tab" Showing "Auction Insights" then Click "All". Check Avg Position,Overlap Rates(How many times my competitor Showing Impression When we also on same rate),Position Above Rate(How many times good position than me).Top of Page Rate(How many times google show my ad at top 3 position)
7.Click on Tool,Go Change History (From here u come to know date when our campaign not performing, U can Undo that.U can do changes datewise)
8.Use Geo Locations.
9.Go to "Settings" Tab then Select "People in my targeted Locations"