Google Adwords Tutorial

PPC Topics


  • What is Pay Per Click Marketing (PPC)
  • Why We Do PPC
  • Importance & Benefits of PPC
  • PPC Skill to earn millions
  • Other Pay-Per-Click Providers
  • List of Major Pay Per Click Search Engines
  • Google AdWords
  • Yahoo Search Marketing(Overture)
  • Set-up PPC Campaign
  • Google Adword Account Structure
  • PPC campaign Navigation

Create PPC Campaign

  • Set-up PPC Campaign
  • Google Adword Account Structure
  • PPC campaign Navigation
  • Use Multiple Account
  • Use My Client Center (MCC)
  • What is "Click-through-Rates" (CTRs)
  • What is Impression?
  • What is Conversion?
  • What is "Cost/Conversion"?
  • How to increase CTR & Conversion
  • What is Tracking Code?

Keyword Research for PPC

  • What is Keyword Research?
  • Difference between SEO & PPC keywords
  • Research PPC Keywords
  • Importance of target keywords
  • Select Targeted/related Keywords
  • Analyze Competitors keywords
  • Find Keywords popularity & Search Volume
  • Categorize Keywords in Adgroups
  • PPC Keywords tools and resources

Create Ads for PPC Campaigns

  • Create Effective Ads Adgroups
  • Unique Title
  • Measurement of Title, Description URL
  • Ad that produce better ROI
  • Example of Successfully Effective ads

Bids Management in PPC

  • What is bidding?
  • What is Quality Score?
  • How Quality Score Effect on Bids?
  • How to Increase Position on Search?
  • Bid for Ad position
  • Define Bid for Each Keywords and Bid Management
  • User Define bids and Google Automatic Bids
  • Importance of bidding techniques
  • competitor's Analysis for bidding

Landing Page for PPC

  • What is Landing Page?
  • Ads Versus Landing Page
  • Important of Landing Page
  • Optimize Your landing pages
  • How to Increase conversion rates
  • What is "Click-through-Rates" (CTRs)
  • Use 'Calls to Action'
  • Cost/Conversion

PPC Reporting

  • Campaign Performance Reports
  • Keywords Performance Reports
  • Adgroup Performance Reports
  • Ads Performance Reports

PPC Campaigns Tools

  • Google Adword Tool
  • Keywords Spy
  • Google Adword Editor